Designing a High-Converting Waitlist Landing Page for a Protein Gummies Brand
The Project
Lila Gummies is a protein gummies startup preparing to launch in the health and wellness space. Before the product was available, they needed a landing page that would capture email signups, build brand awareness, and validate market interest — all while establishing a distinctive visual identity in a crowded supplement market.
The Problem
Lila was pre-launch with no existing audience, no brand assets, and a highly competitive market where consumers are bombarded with supplement brands daily. The landing page needed to accomplish three things at once: establish a memorable visual identity that stands out from typical supplement branding, communicate the product's value proposition clearly and quickly, and convert cold traffic from social ads into email waitlist signups.
Our Solution
Developed a warm, playful brand identity that breaks from the clinical, fitness-heavy aesthetic of most supplement brands — making Lila feel approachable and distinctive.
Designed the page flow to follow a proven conversion structure: hook with the value proposition, build interest with benefits, create desire with product visuals, and capture the signup.
Built a prominent email capture form with minimal friction — one field, one button, clear value exchange — placed at multiple scroll depths.
Optimized for mobile-first since the majority of traffic would come from Instagram and TikTok ads.
What We Built
The Outcome
Distinctive brand identity that stands out in the crowded supplement space
Clear conversion path from first visit to email signup
Mobile-optimized experience for social media ad traffic
Complete brand foundation ready to scale into full e-commerce at launch
Next Project
Ra Rendera
Architectural Visualization — International